News & Events
We are constantly learning. The business world is constantly changing and if you are not in the know, you’re out.
Build a Content Strategy for Your Brand on the Web
By now you probably have seen that your website is the main channel for connecting prospective customers with your brand. However, you cannot rely on the “If You Build It, They Will Come” strategy any longer. The sophistication of both technology and consumers means...
Local Search Results Gaining Ground
All Search is Local. It’s an old advertising adage that predates the internet, but is especially relevant in the current search marketing world. As search engines (AKA Google, but we’ll be polite and vague here) become more accurate in delivering geo-targeted search...
Demystifying Google’s Algorithm
Like it or not, Google has established itself as the leader of the search engines. After all, the majority of searches are completed through Google, and each time Google updates its search engine all other engines follow suit. At the end of the day, Google leads the...
Clean Web Design Boosts Your SEO Rankings
When a user comes to your site what do they see? Do they see flash, JavaScript, and pop-up ads everywhere? Do they see bright and flashy colors? Or do they see a simple site with a simple design? There is clear distinction between those two. One site is trying to be...
Not All Backlinks are Created Equal
Backlinks allow your site to rank higher and succeed much faster, but not all backlinks are created equal. For the overall health of your website, it is imperative to know the difference. What Is A Backlink? A backlink is when someone else links to your site from an...
SEO vs Pay Per Click : How Much Time Have You Got?
Although this is a topic we’ve explored before, we thought we’d take a moment to refresh our readers’ memories on the basics as we receive inquiries quite frequently on which is the most effective tool. When it comes to Internet marketing, there are very definitive...
Case Study: Ecommerce Strategy Sets Distributor on Mobile-Friendly Path
Here's how we created an ecommerce strategy for Miami-based Arctica Frozen Solutions that streamlines the way vendor orders are processed and organizes inventory resulting in more efficient turnaround times and better internal record-keeping.
Email Marketing: Effective Communication with Customers
Email marketing is an incredible tool for communicating directly with your customers. Although social media is on the rise, there still is no other form of marketing as effective as email marketing. Email marketing requires very minimal effort and can bring a high...
Nexxus Management Sets Ice Cream Distributor on Mobile-Friendly Path
FORT LAUDERDALE (March 18, 2013) – Nexxus Management created a mobile-friendly ecommerce strategy for Miami-based Arctica Frozen Solutions that streamlines the way vendor orders are processed and organizes inventory resulting in more efficient turnaround times and...