by Tech Nexxus | Mar 17, 2014 | Blog, Content Marketing, Marketing, Small Business Marketing
By now you probably have seen that your website is the main channel for connecting prospective customers with your brand. However, you cannot rely on the “If You Build It, They Will Come” strategy any longer. The sophistication of both technology and consumers means...
by Tech Nexxus | Feb 2, 2014 | Blog, Content Marketing, Marketing, Marketing Tools, Small Business Marketing, Uncategorized
All Search is Local. It’s an old advertising adage that predates the internet, but is especially relevant in the current search marketing world. As search engines (AKA Google, but we’ll be polite and vague here) become more accurate in delivering geo-targeted search...
by Tech Nexxus | Nov 29, 2013 | Blog, Content Marketing, Marketing, Marketing Tools, Small Business Marketing
Like it or not, Google has established itself as the leader of the search engines. After all, the majority of searches are completed through Google, and each time Google updates its search engine all other engines follow suit. At the end of the day, Google leads the...
by Tech Nexxus | Oct 23, 2013 | Blog, Content Marketing, Marketing, Marketing Tools, Small Business Marketing
When a user comes to your site what do they see? Do they see flash, JavaScript, and pop-up ads everywhere? Do they see bright and flashy colors? Or do they see a simple site with a simple design? There is clear distinction between those two. One site is trying to be...
by Tech Nexxus | Sep 17, 2013 | Blog, Content Marketing, Marketing, Marketing Tools, Small Business Marketing
Backlinks allow your site to rank higher and succeed much faster, but not all backlinks are created equal. For the overall health of your website, it is imperative to know the difference. What Is A Backlink? A backlink is when someone else links to your site from an...
