Consumers are using their mobile devices to search for local businesses more and more these days. As a result, the race is on for small businesses to invest more aggressively in mobile marketing in order to target local customers for better results.
In fact, recent surveys show that entrepreneurs who use mobile marketing have experienced an uptick in their businesses. The reason for this growth is attributed to factors such as:
- Providing better services to the existing customers
- Gaining advantage over their competitors
- Attracting more local customers
While bigger businesses can illicit robust results with minimal effort due to their already recognizable branding and wealth of resources, small businesses have to put in a bit more legwork for comparable results. Many times while small businesses might have a website which is PC-friendly, they miss out on potential customers by not also making their website mobile-friendly.
Here are the strategies that small businesses can use for mobile marketing:
Mobilizing the Website: As mentioned before, mobilizing the website or making the website mobile- friendly is the first step, small business owners should take. This includes using font sizes that are readable on mobile screens as well as placing contact details in a location where they are easily viewed.
Localize the Search: As a small business owner, you would have to localize your search. In other words, change your search strategy to ensure that local customers can find your store, product or service.
Make Use of Social Media: Social media can be an excellent platform for small businesses to get more customers. Use Facebook, Twitter and other platforms to invite visitors to connect, share experiences or follow your updates.