Reputation of any business is built over time through consistent efforts that result in satisfied customers. Though promoting your business through forums, reviews and testimonials are valid options, the use of social media to create a solid reputation is the order of the day. Here is how you can work on building a strong reputation in the social media world:
Include Share Buttons: Adding share buttons to your website is a great way to make it easy for visitors to offer feedback and reviews.
Solicit Feedback through Facebook: There is no doubt Facebook is the most popular social media platform, therefore utilize this medium to gain feedback on your services and products through surveys, customer quotes and case studies.
Create a Blog: Creating and writing relevant and updated information on a blog is an ideal way to build your reputation. Blogs help gather opinions and views in the form of comments which can, in turn, be used to provide better services and products. You can immediately address any issues cited by your followers and take adequate action to cultivate the most positive online experience possible.
Get Endorsements on LinkedIn: LinkedIn is a social media platform that puts entrepreneurs on common ground and can be used to get endorsements from credible, non-competitive companies and links.
Use Video Testimonials: Video testimonials depicting satisfied customers are an excellent way to develop a positive reputation and can be obtained through networking events and trade-shows.
In short, although building a strong social media reputation takes some time, it is worth the effort as it helps your business to grow and sustain profitable relationships.