FORT LAUDERDALE (March 13, 2013) – Nexxus Management recently added former Indeed.com Director Jeff Kubarych to its senior-level management staff to oversee AdWords account performance for Nexxus Management clients.
While at Indeed, Kubarych served as Online Marketing Director where he spearheaded the initial launch of their paid search marketing programs. Mr. Kubarych brings 15 years of expertise to the Nexxus Management team, rounding out its online marketing menu which already includes web design, search engine optimization, ecommerce, content management, lead generation and emarketing campaign development.
As a result of this new hire, Nexxus Management will help businesses maximize results utilizing pay-per-click, or cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
“AdWord campaigns offer an immediate return on investment that complements organic optimization methods such as SEO and content development,” said Tim Keyes, Chief Executive Officer for Nexxus Management. “However, if not implemented and monitored properly, you’re basically throwing your money away.”
Keyes added that while a lot of marketing agencies develop AdWords campaigns for their clients, they then leave it up to the client to monitor the account daily.
“Most small business owners simply do not have the time to invest in sitting at a computer and calculating AdWords,” Keyes said. “That’s why we felt it was imperative to hire an expert that will take care of this for our clients. It’s another step we are taking to go above and beyond the agency experience to manage the entire process from start to finish for our clients.”