FORT LAUDERDALE (March 18, 2013) – Nexxus Management created a mobile-friendly ecommerce strategy for Miami-based Arctica Frozen Solutions that streamlines the way vendor orders are processed and organizes inventory resulting in more efficient turnaround times and better internal record-keeping.
Arctica Frozen Solutions, which distributes frozen food products for companies such as Unilever, Mars and Ben & Jerry’s to local markets and hotels, was struggling to find a way to modernize the fulfillment process for its business. The company’s original website was 10 years old and featured outdated inventory which placed undue responsibility on Arctica employees to manually double check stock prior to order fulfillment. Moreover, there was no central location for verifying new and discontinued products other than relying on employees to keep mental track and communicate changes among each other. A final – and perhaps most important concern – was there was no merchant account connected to the site which meant more manual processing for employees and less ease-of-use for vendors while on the road.
“When we were approached by Arctica Frozen Solutions, ownership was growing increasingly frustrated with complaints from vendors that they weren’t able to restock their freezers with enough immediacy,” said Tim Keyes, Chief Executive Officer for Nexxus Management. “Additionally, vendors wanted to be able to pay for orders using smartphones, laptops and tablets since most of their time is spent on the road rather than sitting behind a desk. The fact that this option was not available through the Arctica website was slowing down business on all fronts.”
Taking all of that into consideration, Nexxus Management developed a website that automates the ordering process by utilizing a login feature so vendors don’t have to continually reenter their account details; a payment gateway that allows for immediate payment options or charging to an already established account; and, an exportable product list on the backend for internally tracking inventory.
“I saw that my business was not keeping up with technology to the detriment of my clients and I needed people with more expertise in the areas I didn’t have on staff,” said Todd Michaels, owner of Arctica Frozen Solutions. “The new website is easier to use and I’ve already received positive feedback both from vendors as well as my employees. Anything I can do to make the process easier for everybody involved will only serve to increase profits for everyone. Plus, the Nexxus Management staff was efficient and professional which made it easy for me. I was only called upon when necessary making it a very pleasant process to be a part of. It was exciting to see the transformation take place.”
FORT LAUDERDALE (March 13, 2013) – Nexxus Management recently added former Indeed.com Director Jeff Kubarych to its senior-level management staff to oversee AdWords account performance for Nexxus Management clients.
While at Indeed, Kubarych served as Online Marketing Director where he spearheaded the initial launch of their paid search marketing programs. Mr. Kubarych brings 15 years of expertise to the Nexxus Management team, rounding out its online marketing menu which already includes web design, search engine optimization, ecommerce, content management, lead generation and emarketing campaign development.
As a result of this new hire, Nexxus Management will help businesses maximize results utilizing pay-per-click, or cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
“AdWord campaigns offer an immediate return on investment that complements organic optimization methods such as SEO and content development,” said Tim Keyes, Chief Executive Officer for Nexxus Management. “However, if not implemented and monitored properly, you’re basically throwing your money away.”
Keyes added that while a lot of marketing agencies develop AdWords campaigns for their clients, they then leave it up to the client to monitor the account daily.
“Most small business owners simply do not have the time to invest in sitting at a computer and calculating AdWords,” Keyes said. “That’s why we felt it was imperative to hire an expert that will take care of this for our clients. It’s another step we are taking to go above and beyond the agency experience to manage the entire process from start to finish for our clients.”
For Immediate Release: Nov. 23, 2012
Contact: Patricia Maldonado: firstname.lastname@example.org / 305-490-8831
FORT LAUDERDALE (Nov. 23, 2012) – Nexxus Management, a leading provider of marketing, sales and operational services for small- and medium-sized businesses, boosted the sales of Surface Savers, a Boca Raton-based tile and grout cleaning company, nearly 200 percent by employing a heavy dose of Internet business savvy.
The Surface Savers makeover utilized the following techniques – a new logo, colorful Website with clear calls to action, product specials and videos, a little social media, and plenty of consistent email marketing. Nexxus also reframed the Surface Savers message to reflect the environmentally friendly services the company was offering but not promoting (a visual example of the makeover process can be viewed here.)
“When we were approached by Surface Savers, a tile and grout cleaning company, sales were waning, Website traffic had stalled and the marketing strategy was MIA,” said Rebecca Thomas, chief marketing officer for Nexxus, a South Florida based-company with offices in Fort Lauderdale and Miami. “After consulting with the company’s staff, we created a story based on their vision and turned that vision into a brand.”
Nexxus provides small businesses an array of partnerships, revenue-sharing plans and fee-based consulting services, as well as an experienced staff with expertise in e-commerce, marketing and sales, public relations and advertising, and operations. Nexxus also offers a free consultation to determine what a business needs to take its bottom line to the next level.
Founded by a team of entrepreneurs who have experienced the success and failure of their own ventures, Nexxus devised a strategy designed to give small businesses the tools and resources to make a big impact.
“I saw my business getting a little stale. I was doing a lot myself and I needed people with more expertise in the areas I didn’t have,” said Surface Savers owner Adam Fluke. “I really didn’t have that great of a presence online. The new Website gets more visits and some have already translated into customers. And by rebranding Surface Savers as a green company, I’m getting customers now who are interested in safe cleaning techniques for their homes.”
Surface Savers is a tile and grout cleaning company based in Boca Raton. The company uses environmentally friendly products to clean years of contaminants from hard surfaces like tile floors, bathtubs, sinks and counter tops. The company services Palm Beach and Broward counties. Visit www.thesurfacesavers.com and www.Facebook.com/pages/Surface-Savers.
Nexxus Management is a South Florida-based company specializing in providing sales and marketing services to small businesses, startups, entrepreneurs and home-based businesses. Nexxus purchases and invests in small businesses, giving its clients the benefits of an aggressive, highly responsive and fully committed team dedicated to maximizing long-term financial success. The Nexxus team serves as a hands-on partner focused helping small businesses overcome the hurdles to growth by executing marketing programs, selling products and improving sales productivity. Nexxus seeks to ensure that small businesses grow and thrive.
FORT LAUDERDALE (Oct. 16, 2012) – Nexxus Management, a full-service consulting firm designed to help small businesses grow by providing sales, SEO and marketing support, today announced its partnership with Creative Carrot Design, a firm specializing in Internet, Web and design solutions for clients no matter the budget.
As a leading marketing firm, Creative Carrot Designs (www.creativecarrotdesigns.com) of Fort Lauderdale is known for using innovative design and technology to help clients maximize their visibility online as evidenced by the work the firm did with Nexxus last month in preparation for its launch.
Since then, Nexxus has received an influx of visitors to its site (www.NexxusManagement.com) in large part due to Creative Carrot’s SEO and design efforts. The firm has been able to turn those visitors into viable prospects.
“Nexxus owes all this to the great work of Tyffanie Herman and her staff at Creative Carrot Designs,” said Rebecca Thomas, chief marketing officer for Nexxus Management. “They designed and built a site that attracts visits and builds leads, and eventually we turn those leads into sales. We’re going to pay it forward by sharing Creative Carrot’s expertise with our clients.”
The addition of Creative Carrot allows Nexxus to expand its marketing services. Nexxus offers its clients a staff experienced in e-commerce, marketing and sales, public relations and advertising, and technology development specifically designed for small businesses.
“At Nexxus we know that by partnering with businesses like Creative Carrot, we’re able to broaden our scope of services and better help our community of customers reach their ultimate potential,” Thomas said. “Partnerships in general are a great way for small businesses to enhance their services and fuel their growth.”
Herman sees the partnership with Nexxus as a vehicle for building resilient and more profitable small businesses.
“This is an opportunity to spawn new ideas, bringing together the strength of both companies in the areas of design, marketing and business development to help businesses prosper,” Herman said. “This partnership will enable us to build stronger and better platforms for our clients.”
Visit www.NexxusManagement.com and sign up for a free business analysis – including a marketing assessment.
About Creative Carrot Design
Creative Carrot Designs is passionate about developing creative marketing solutions to help companies reach their bottom line. We combine marketing and technology to offer our clients a full range of services, but most importantly, we love what we do and work hard to deliver unparalleled results. We have a wide array of solutions to serve the needs of different company types, scopes and budgets. Visit www.creativecarrotdesign.
About Nexxus Management
Nexxus Management is a South Florida-based company specializing in providing sales and marketing services to small businesses, startups, entrepreneurs and home-based businesses. Nexxus purchases and invests in small businesses, giving its clients the benefits of an aggressive, highly responsive and fully committed team dedicated to maximizing long-term financial success. The Nexxus team serves as a hands-on partner focused helping small businesses overcome the hurdles to growth by executing marketing programs, selling products and improving sales productivity. Nexxus seeks to ensure that small businesses grow and thrive. Visit www.NexxusManagement.com.
FORT LAUDERDALE (Oct. 4, 2012) – For many small businesses an investment of capital can mean the difference between staying in business or closing for good.
But with banks unwilling to lend, Nexxus Management (www.nexxusmanagement.com) of Fort Lauderdale is stepping in with an infusion of financial and human capital designed to ensure that even the smallest mom and pop not only survives, but thrives.
Founded by a team of entrepreneurs who have experienced the success and failure of their own ventures, Nexxus Management devised a small business assistance strategy designed to give the smaller fish the tools to make a big impact.
Nexxus provides an array of partnerships, revenue-sharing plans and fee-based consulting services, as well as an experienced staff with expertise in e-commerce, marketing and sales, public relations and advertising, and technology development. Nexxus also offers small businesses the option of a free consultation to determine what they need to take their operations to the next level.
“What we do is take the burden off managing the day-to-day operations so small business owners can do what they do best – develop ideas and create innovative products,” said Tim Keyes, CEO and founder of Nexxus Management based in Fort Lauderdale.
Nexxus brings a unique perspective to the marketing and management of small businesses by providing clients with the benefits of an aggressive, highly responsive and fully committed team. Because the company offers extensive experience in a variety of fields, it’s able to provide entrepreneurs with the added manpower needed to boost their revenues to the next level while also generating new business.
Nexxus was born out of the desire to help small business owners realize their dreams of entrepreneurial success without the fear of drowning in the details.
“Running a small business shouldn’t boil down to mere survival,” Keyes said.
Keyes lived the life of a small business owner for 10 years. He ran a successful gas distribution company in Canada until the 15-hour workdays and lack of resources forced his hand. Keyes sold and took a job working for Runaware, the global leader in online demo solutions and cloud computing initiatives based in Coral Springs. He saw how investing in the right consultants and resources contributed to his employer’s success.
“Lots of small companies have the potential but they’re flat-lining. Where small businesses fail is that they don’t see the value of spending money to make money,” Keyes said. “All they see is a figure and not the projections. We want to show them that this is really a small obstacle to long-term financial success.”
Tim Keyes, the founder of Nexxus Management, a small business consulting firm, discusses cloud computing and how you can use it to help your small business.
Mike Paim, Marketing Consultant and Broward SCORE Mentor
Mike Paim covers those tech terms and trends that you need to know that can help your business.
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